Packaging for online sales: attractive and tough enough to ship
Products sold online pass through several hands before reaching the customer. This article covers boxes and protective fill that keep products safe, keep shipping costs down and still create a good unboxing moment.
HUANGJUI Design journal
Separate the shipping box from the product box
Many brands use a sturdy, simple shipping box on the outside and put a well-designed product box inside. This keeps the product box from getting scuffed in transit and lowers printing costs on the outer box, which can carry a one-colour logo so customers recognise it at the door.
The right size cuts shipping cost and damage
Many couriers charge by weight and box dimensions, so an oversized box costs more to ship and lets the product move around and break. Measure the product with its protective fill, choose the closest standard box size, or design an insert that holds the product in place.
Design the unboxing moment
The moment a customer opens the box is a direct chance for the brand to speak. A thank-you card, usage tips or a QR code to a review page encourage repeat purchases. Choose recyclable materials where possible, since many customers care about the waste from online shopping.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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