Choosing brand fonts for both Thai and English
Fonts are the brand's voice that customers see every day, and Thai brands need Thai and English fonts that work together. This article covers pairing, checking licences and testing on phones.
HUANGJUI Design journal
Pair Thai and English fonts with similar weight
Thai and English fonts set side by side should have similar weight, height and personality. A loopless Thai font pairs well with an English sans-serif, while a traditional looped Thai font sits well with a serif. Set a mixed-language sentence to check that the sizes really look equal.
Check the licence before real use
Some free fonts are for personal use only and do not cover logos, packaging or commercial websites. Read the font designer's terms and keep proof of the licence. Fonts in a logo are usually converted to outlines, but fonts on the website and in documents still need a proper licence.
Set a type hierarchy
A brand should define fonts for headings, body text and small print, with minimum sizes on phones. Thai text needs more line spacing than English because of vowels above and below the line; too little and the marks collide and become hard to read. Defining this early makes every piece look like one set.
Apply these ideas to your brand
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