Thai or English brand name: which should you choose?
The right language for a brand name depends on your main customers, sales channels and expansion plans. This article compares Thai names, English names and bilingual pairs.
HUANGJUI Design journal
Thai names feel close and memorable to local customers
A Thai name suits businesses whose customers are mostly in Thailand, such as restaurants, clinics or neighbourhood shops, because people can say it immediately and it carries feeling well. Plan a fixed English spelling for the domain and maps too, so customers do not search with the wrong spelling.
English names help online and in export markets
If you plan to sell on international platforms, export or serve foreign customers, an English name can be read at once. Choose a short word that is pronounced as it is spelled, and check its meaning in your target markets' languages so it carries no unintended associations.
Use two languages as one system
Many brands use a main name in one language with a secondary name in another, such as ฮวงจุ้ยดีไซน์ and HUANGJUI Design. Decide which name leads on the logo, signs and documents, then use it the same way every time, so customers easily connect both names to one brand.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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