Business name numerology: how to check a name and keep it clear
Many business owners check the numerology total of a name. This article briefly explains the idea and how to adjust a name towards a preferred total without losing meaning or memorability.
HUANGJUI Design journal
The idea behind name numerology
The numerology popular in Thailand assigns a number to each letter, then adds them to read the meaning of the total. Believers choose totals associated with stability, trade or charm. It is a cultural belief, so it works best alongside business suitability rather than replacing it.
Adjusting a name without breaking its meaning
Common approaches are choosing a synonym, adding or removing a word for the business type, or slightly changing the English spelling. Avoid adding odd letters that customers cannot read: a name with a good total but a hard spelling may not be found in searches, which affects the business more.
Check together with the other systems the owner values
Some owners combine numerology with letters to avoid for their day of birth, or with their personal element in Chinese metaphysics. A naming team gathers all the conditions first, then proposes several names that meet them with reasons, so the owner can decide on both belief and practical use.
Apply these ideas to your brand
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