Making social media posts look like one brand
When several people make posts, a page often stops looking consistent. This article explains how to set templates, colours, fonts and image style so customers recognise your brand even while scrolling quickly.
HUANGJUI Design journal
Limit yourself to core colours and two fonts
Rely on the colours in your brand guide, and pick one heading font and one body font. Switching fonts or colours with every post makes the brand look unsettled, even when each image is attractive on its own.
Build templates for each type of post
Create separate templates for promotions, new products, customer reviews and tips, each with the logo and headline in fixed positions. Your team will produce posts faster, and the page will look orderly when viewed as a whole.
Keep a consistent photo style
Product photos should share similar lighting, colour tone and backgrounds. Define two or three main angles and use the same editing preset, so photos taken on different days or by different people still look like one brand.
Align social media with your website
Customers who click from a post to your website should feel they have arrived at the same brand. HUANGJUI Design creates websites and social template sets that share colours, fonts and design elements so every channel speaks with one voice.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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