How packaging surfaces change a brand’s impression
Matte and glossy boxes can create different impressions with the same artwork.
HUANGJUI Design journal
The impression begins before reading
Matte and glossy boxes can convey different impressions with identical artwork. Choose materials based on the product’s personality, handling and sales environment. A mockup cannot convey the actual feel, so do not judge from images alone.
Use finishing techniques to create focus
Embossing, foil and spot coatings suit selected focal elements. When combining techniques, check that the emphasis stays clear and costs remain within budget. Send detail sizes to the factory for feasibility review before approving the design.
Consider repeated use
Check resistance to scuffs, opening and closing, and transport suitability for the actual product. Request samples and test them before a large order. Attractive packaging should still protect the product and be easy to handle.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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