Branding & packaging

Mobile typography needs spacing as well as size

Different fonts have different proportions.

HUANGJUI Design journal
Mobile typography needs spacing as well as size

Test real text in real space

Fonts with the same nominal size can look different. Test long Thai text on an actual phone, checking line wrapping, marks above and below letters, and numbers in phone numbers and prices.

Give content room to breathe

Line and paragraph spacing help readers follow ideas. Adjust spacing to font size and text length without separating paragraphs so far that the thought is broken. Distinguish headings through size or weight.

Check rotation and zoom

Rotate the screen and increase text size through device settings. Check that buttons work and text is not clipped. A flexible layout lets people choose their reading preferences without shrinking everything to fit.

Apply these ideas to your brand

Tell our team about your business to plan design suited to its real uses.

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