Unify your logo, business cards, shop signs and packaging
Maintain a coherent identity through logos, colours, type and information layout.
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Define shared core elements
Choose logo versions, primary colours, typography and imagery shared across media. These common features help customers connect your signs, profile pictures and products.
Adapt to each medium’s purpose
Business cards prioritise contact, signs long-distance visibility and packaging product information. Layouts need not be identical, but should share personality and core elements.
Review pieces side by side
Compare all media at once to check that colours, type weights and imagery remain compatible. This reveals inconsistencies that individual reviews can miss.
Keep an approved master set
Assign ownership of files and the versions actually in use. Start new media from the master set and review continuity before release to avoid mixing logo or colour versions.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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