Use brand colours and the five elements consistently
Organise five-element colour ideas into primary, secondary and text colours.
Additional HUANGJUI Design article
Separate meaning from colour function
The five elements provide a framework for colour meanings, while design also defines practical roles: primary colours identify the brand, secondary colours group information and text colours must remain readable.
Define usage proportions
Colours need not occupy equal space. Use the primary colour consistently and others as accents. Review examples across several media before deciding.
Check backgrounds and text
Test text on the actual coloured background, especially small label text and website buttons. Adjust darkness or choose another background when readability suffers, even if the original colour matches the concept.
Create shared examples for the team
Keep colour codes and approved media examples in one guide, with separate online and print specifications. Consistency connects individual pieces into one recognisable brand.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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