Which logo files do you need for print and online use?
Understand vector files, transparent images and colour versions for different media.
Additional HUANGJUI Design article
Vector files for resizing
Vectors store shapes as paths and areas, making them suitable for large signs and print. Before delivery, check that file formats and fonts are compatible with the producer’s system.
Images for websites and social media
Prepare the sizes required by each channel. Use a transparency-supporting format such as PNG when placing the logo on other backgrounds; JPEG or WebP may suit images with fixed backgrounds.
Colour and background versions
Provide examples on light and dark backgrounds and a single-colour version for consistent use. Screen and print colours may differ, so check producer samples.
Store files with the guide
Separate masters, ready-to-use files and guides for colours and clear space. Name files by version and colour to avoid confusion during handovers. The delivered set depends on your agreed package scope.
Apply these ideas to your brand
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