Feng Shui business cards: heaven, people, earth and contact details
Explore heaven–people–earth, colours, logo placement and readable contact information.
Adapted from the original archive
From the HUANGJUI Design archive
Heaven position
Logo, company name and personal-name placement varies by element, using the five-element framework.
People position
This area communicates the type of work. In the original belief framework it is associated with money and prosperity.
Earth position
This area provides the address and contact numbers. The original interpretation links it to lasting stability, growth or decline.
Colours should represent the five elements
In this symbolism, fire/red represents reputation and influence; earth/yellow stability; metal/silver, gold or white continuing support; water/light blue, blue or black a steady flow of work; and wood/dark or light green growth in wealth and business.
Positioning logos and lettering
The archive suggests the left for businesses where customers visit a fixed location, such as salons, restaurants, phone shops or schools; the right for businesses that travel to clients, including sales, bidding, transport and international trade.
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