Memorable business names start with pronunciation and spelling
Say the name to someone who has not seen its spelling.
HUANGJUI Design journal
Test the name in conversation
Say the name to someone who has not seen its spelling and ask them to repeat or write it. If explanations are always needed, refine the sound or spelling. This reveals problems that a written list can hide.
Consider your customers’ languages
Thai and other-language names should have compatible pronunciation and personality. Check word order, possible alternative meanings and lettering on signs. Do not choose a word from a single dictionary translation without considering its use.
Check before investing in media
Search for similar names in the market and availability on the online channels you need. A general search is preliminary screening, not a rights check. Consult the relevant authority or specialist before investing in signs and packaging.
Apply these ideas to your brand
Tell our team about your business to plan design suited to its real uses.
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