The Lu Ban ruler is one form of intellectual heritage in Feng Shui, originating from the Song Dynasty. It was developed by Master Lu Ban for use in architectural construction and building design, including furniture and various types of furnishings.
It classifies dimensions into auspicious and inauspicious outcomes based on specific measured intervals.
The Lu Ban measuring ruler differs from modern rulers, with a length of approximately 43 cm (about 17 inches). It is divided into eight major segments, each segment measuring roughly 5.5 cm. Each section is marked with characters indicating whether the measurement is auspicious or inauspicious.

The Lu Ban ruler (for residential use) and product design associated with Yang energy are used as auspicious measurement systems to determine dimensions. These auspicious dimensional standards are applied to define lengths and proportions.
In Feng Shui practice, an important aspect is the sizing of product packaging such as boxes, bottles, or pouches. These dimensions are selected with the intention of supporting success in life, career advancement, and overall prosperity.
Conversely, inauspicious dimensions are considered unfavorable and should be avoided in design and production, as they may be believed to bring imbalance or negative influence.

A business growth plan is one of the key factors leading to brand success. The right CORPORATE IDENTITY & BRANDING DESIGN, combined with the correct marketing strategy, including LOGO, PACKAGING, and CORPORATE IDENTITY, helps your business stand out from others—unique, non-repetitive, not infringing on copyrights, and capable of continuous development in its own direction.
Feng Shui Design aims to be one of the options for design development, blending science and art by incorporating the business owner’s elemental destiny into the design process in a correct and appropriate way. This is done to support clients in achieving sustainable and stable profitability, enabling their businesses to compete and grow effectively.
Strong BRANDING DESIGN is only part of the first impression, helping to capture attention and create interest. However, this initial attention is crucial—because it is what ultimately leads customers to choose us in the first place.